​ApparelXchange is a Glasgow-based community interest company providing families and young people with access to good-quality reused school uniforms. 

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Tacit-Tacit undertook a comprehensive research and design process to develop the company’s core marketing assets, including the ApparelXchange eCommerce website and pop-up shop. Working closely with the client and in collaboration with illustrator Ruth Craddock  also produced unique sales messaging to successfully promote the company’s innovative offer to families that must often choose between affordability and sustainability. 

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